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About Us

Everything you need to know about the tans behind the brand!

Our Mission

OUR MISSION:  To help women look and feel their best!

We truly believe that when you look good, you feel good. And when you feel good, you have a confidence that just seems to make everything in life go a little better!

A really beautiful tan can do that 😉

Women come in all shapes and sizes, colors and ages, and we’re here to help each one bring out their natural beauty and inner confidence.

From great self tanners to empowering content, we’re here to inspire our community to live their best life—whatever that may be!

Our Secret

OUR SECRET:  We put more than a tan in every bottle…

We all know that everybody looks better with a tan. And Tanceuticals can give you one of the best-looking tans you’ve ever seen.

But what really sets us apart from other products is the “dual-purpose” nature of our formulas. What does that mean? It means our self tanners will give you a natural, beautiful sunless tan, but they're also really great for your skin.

All of our self tanners contain proven cosmeceuticals that help moisturize, smooth, protect, repair and tighten your skin. So you're not only getting a really great self tanner, but also a luxury skincare treatment.

It's the best of both worlds!

Our Values

OUR VALUES:  It all comes down to sisterhood!

We wanted to create a company that was based on the idea and values of sisterhood. Our founder, Cassie, has a really special bond with her younger sister Danielle, and when she created Tanceuticals in 2014, her goal was to treat every customer (and employee) just like a sister. Someone you want the best for!

To achieve this, our primary goal has always been to create self tanners that solve everyday problems that women constantly deal with when tanning. You know what we mean – orange color, streaks, a bad smell, etc. The stuff that comes up at every girl’s brunch and happy hour.

We don’t want to be just another company that “sells stuff” online, anyone can do that. We want to create self tanners that are truly extraordinary and help women look and feel their best at all times! The same thing we’d want for a sister 😍

See Our Products

Loved by Beauty Bloggers

Models, celebrities and beauty bloggers swear by our products!

Ranked #1 on

Tanceuticals is the highest-rated self tanner out there :)

What The Experts Say...

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